Standard Bank TV is the largest centrally controlled private network channel in Africa with 513 branches and 2417 screens.

Services rendered on all in-branch screens, interactive screens and digital billboards include:
- Strategy: develop & execute content strategy aligned to business strategy and drivers.
- Content management: management of content on all network screens & digital billboards.
- Centrally controlled on-air scheduling: ensure right content reaches the right screen at the right time.
- Audience analytics: impact measurement, audience engagement, cost per view & impression.
- Project management: the installation, roll-out of new technology and integration of technology.
- Content production: conceptualise, produce & create content for the screens.

Create brand moments that inspire the audience, they provide a relief for the Standard Bank TV loop that is extremely product-focussed.

Each video will focus on one of the following proof points:

• • Clip 1: Solutions for Entrepreneurship: creating powerful tools, platforms & opportunities
• • Clip 2: People Focused: creating positive experiences in every interaction - personal, rewarding & easy
• • Clip 3: Right Business, Right Way: we play our part in the world
• • Clip 4: Partnerships: bringing the right people and technologies together to create possibilities
• • Clip 5: Useful Innovation: new, useful ways of doing things that make a real difference in the world
• • Clip 6: Our Courageous Spirit: still opening doors to new markets, sectors and possibilities

The aim is to develop an iteration of the sparkle that appeared in the previous two batches of brand moments. The sparkle represents the It Can Be that individuals create when they partner with Standard Bank.

The narratives we’ve chosen for this batch are optimistic, have subtle references to the pandemic we have just survived and are heavily focussed on youth (in line with Standard Bank’s objectives).

Each piece will be saturated and higher contrasting images so they really come to life. The predominant hue of each piece should be in line with the complimentary choice of sparkle.

Software: Adobe After Effects, Adobe illustrator, Adobe Photoshop

In this case, the storyboard is a visualized scenario with detailed descriptions of what’s going on under each frame. The level of detail depends on the length of the animation and the complexity of the plot.

The more detailed the storyboard, the easier the production of your animation will be.

A storyboard for me is the way to visualize the entire story in advance.