PPS is a holistic financial services provider – defined by its mutual structure and ethos of mutuality – that partners with intermediaries to offer financial planning, insurance, investments, medical aid, and the added mutual benefit of Profit-Share, in order to meet the unique needs of graduate professionals.

PPS focuses on graduate professionals because we believe they are extremely important in society. They start businesses and practices, they create jobs, and they build futures for themselves and those around them. This really is mutuality in action, the positive ripple effect that comes about from supporting professionals in their important role. In short, they help to advance society by radiating their success outwards.

The agency was initially briefed to come up with a brand campaign, anchored in PPS’s flagship life insurance offering, aimed at younger black graduate professionals, whilst still appealing to PPS’s existing member base.

The truth is, our country has a rich history of highly educated thinkers of colour. Yet very little of this history has been recorded or formally compiled, remaining hidden and fragmented in dusty archives across the country for over a century. This campaign will re-write the history books and tell the untold stories and achievements made by people of colour over the last 100 years.

The campaign will be launched to the media and we have to come up with an exciting and enticing way to attract the media to the launch. VR headsets and a 360 animation to be designed to deliver the message and invitation.

Develop and create:  Media Drops – 360 Animation - Branded VR headsets – PPS sticker kits - Digital Invites - Microsite - Branded Moleskins - Branded Gift Box