As the leading technology distributor in Africa, with a presence in over 15 countries, we at Axiz apply our insight and more than three decades of industry know-how to bring vendors and partners together to drive business.
We provide technology intelligence to our business to drive new and advanced technologies to the market.

Create a campaign focusing on PR, Content Marketing, Social Media Marketing (Google Ad's and Linkedin) and Email Marketing. Create an awareness campaign on Cisco and the following products,
Security:
• Umbrella
• DUO
• AMP
Collaboration:
• Webex suite
• Flip to Flex
• Webex Renewals
• Webex Suite

 

Primary Objectives:
- Grow mind share and build a strong brand equity
- Develop strong and clear messaging, and brand architecture
- Build awareness about Cisco products in especially Security and Collaboration
- Drive Traffic to the Axiz Digital Website (online quoting system)
- Drive demand for resellers and end customers
- Encourage local investment and consumption of local products
- Push Pull Marketing tactic across multitude of platforms – Integrated Marketing (IMC) Approach.

Results: 

- 848 106 Customers Reached

- Reach 831 098

- Number of Clicks: 15 668

- Total Engagements: 16 596

- Nationwide Digital Campaign – All 9 Provinces

- Campaign Products Target Reached